Export Business Opportunities in Kerala by Exploring Online

Export Business Opportunities in Kerala by Exploring Online

Social Media Optimization Basics

INTRODUCTION

Social media Optimization is used for giving publicity to our products or articles.Through this we can give awareness to people about our product. Some of them calling as Search Marketing Optimization. We are trying to optimize the post through social media for getting page ranks.Now a days we can't exist without a social media for getting update news. 

Tips to make Social Media Optimization

There so many social networks like Twitter, LinkedIn, Face book, YouTube, Google+ etc to rank  pages in the search engine result pages. While creating any post and we can publish through these social networks with an account. The benefit for this process is to increase trustworthy for our articles rating also page rank may increase. We should share it with social networks ,because most of them are active in our networks so while they saw our post they can also favorite or likes may give for our posts. In order to achieve through social media we have to understand the basic needs. We have to create our content in a well manner to be understandable to the users. We should have link-ability to our contents. We should share the content for the users to copy the content for their needs. We should share others posts those who shared our posts. This is a basic reward or mannerism for them. Add outbound links for the further explanation or details about the posts.

Useful Social Media Networks

Each social networks are providing different platforms to communicate with users. Social networks like
Twitter, LinkedIn, Face book, YouTube, Google+, Foursquare, Yelp etc. Each has different foot pace.

• Twitter- It will allow users to exhibit their product value within 140 characters in followers Home Page.They can provide link to their main website.Twitters is also providing a customer service.
• LinkedIn- It is professional network to connect with professionals. Users can make their account as individual as well as for their company websites. Companies can meet their needs through those connections. They can add their twitter page and blogs to LinkedIn account.
• Facebook- It is more detailed than a Twitter account. Users can provide videos, images, testimonials, comments etc. It has more friendly atmosphere.
• Google+- It is integrated within Google search engine. It has different forms of location based search services. It has benefits in social media marketing.
• Foursquare- It has location based social networking websites. It can also checked through smartphones.
• Yelp-  Business are searched through yellow pages. It can post business location, services, information etc.

 Neena Thomas

Basic Difference Between Google Analytics & Webmasters Tool

Basic Difference Between  Google Analytics & Webmasters Tool

Google Analytics 

Google analytics is to verifying or customizing the report.  In this there many detailed information is available. We can recognize number of persons who visited our report. We will get information from which devices they viewed our post. We will get analyzed form like from which geographical area they viewed and how long they stay in our post. In this there will be all type of visit like organic ,referral and direct visits. We can also get bounce rate, that is how long they stay in our page.

Webmasters Tools

In webmasters we are performing fetching and submit to index. In this there will be only organic visit. We can Submit through webmasters tool and check a sitemap. It can list external pages and also internal pages to the site.

  Neena Thomas  

Tips to maintain the Quality of content for Search Engine Optimization

Tips to maintain the Quality of content for Search Engine Optimization

In Search Engine Optimization we have to mainly focus in the quality of the content. For this we have certain tips. Keyword Stuffing is one of the tips to get power to our content. It means that we have to add 4 to 5 keywords in our content. If the number of keywords increases it will lead to keyword stuffing in our delight. So we need to give proper care in using keywords in contents of search engine act. We can use synonyms of keywords in our content. Keyword density is done by taking the percentage of keywords in content. Each time the goggle is checking quality of content to detect the duplication in content. If it found any confusion it move the content into temporary arrangement called Scan box. When the optimization or process  becomes a negative effect in content, then the content will be store in scan box.    

           

                

Major tips to obtain Optimization

Heading usage in Search Engine Optimization

•  Firstly we need to focus in our headings for a matching deal. 
• We need to give minor heading that should match with main heading in our content.

Anchor text or Hyperlink in Search Engine Optimization.

•  Secondly we should use Anchor text or Hyperlink optimization from authorized links for our content. 
• Two types of links are internal and external links. External links will give more power for content to be optimized. Links from more page ranked sites will increase the power of our content.  When we add a low quality link to our content, then also power will lose for the content. 
• We can also add links to the images in our content.

Detection of Image duplication in Search Engine Optimization.

• Finally, if we are adding images to our article or content we should make our own designed images. Digital Marketing Complaint Act is there to detect the duplicated images in our content. 
• Using Tin Eye website we can detect the image duplication. While we giving image the filename should be keyword. We have to use hyphens to separate each word and spaces should not be used. In HTML portion img src we should write alt=”our keyword” so it will act as anchor text in our content.

You can also refer my previous post about basic facts of Search Engine Optimization.

Neena Thomas

Search Engine Optimization Basics Facts

 Basic facts in Search Engine Optimization

The main idea behind search engine optimization is to provide web marketing techniques uses to list websites. It affects in organic searching. It is used to improve easy crawl, right cache and indexing search results. Crawling means to understand the URL, header, body of a website then perform caching that is to store in different databases.  At last indexing to listing the search results. While we go through the history of seo we found that it arrives for the benefit of goggle. Once, goggle found difficult in optimizing the pages thus they decide to explore their optimizing ideas to some of the webmasters. But those misuse it and start to cheat goggle. One of the most important goggle initiatives for seo is webmasters tools. It is a free tool provided by goggle to done communication to and fro with goggle.

Methods in Search Engine Optimization

In older times goggle used niche specific search engine quality, it means at Meta name part we are increasing the number of keywords thus many of them misuse the pattern of search engine optimization. So the goggle decides to use link specific methods. In this if the website gets more links it will come to best position. This methods also become failure for goggle. Because many of the link sellers become available and getting links for their websites. After all goggle decides for quality link. The quality link means page rank. The website should have quality in their contents.

Updation in Search Engine Optimization

The goggle  have many updations like panda or farmer, penguins etc. In panda updation it is used to detect low quality content like grammatical errors, to detect copied contents. Penguin updation based on links, to detect low quality links. There is ethical and unethical seo practicers, ethical ones are responsible for their profession to adopt ethical practices where as unethical practicers will affect by goggle updates.

Search Engine Optimization Basic Tools

Inorder to optimize our page to more trustworthy we can use some of the search engine optimization tools like

• Google Analytics
• Webmasters Tool
• Moz Analytics
• GTmetrix
• Ping dom
• SEMrush

Google Analytics

Google Analytics is used for website tracking. From this we can get information about the users visits. We can locate the geographical location of users, which device user use to search, about the search engine, number of visits, and about how long they spend on our page etc. Through Google analytics we can detect referral, direct and organic visits.

Webmasters Tool

Webmasters Tool tool is free for webmasters. In this we can detect only the organic visit. In this we are performing fetching and submiting to the index. We can submit our website URL to the sitemap for faster crawling.

Moz Analysis Tool

Moz analytic is a community for Search Engine Optimization. Through this we can found domain and page authority.Tools Provided by Moz,

• Opensite Explorer
• Follower Wonk
• Moz Local
• Rank Tracker

GTmetrix 

It is mainly used for website analysis by entering a website URL. Some of the tools are,

• Leverage browsing Caching
• Google Page Speed 

Ping dom

Ping dom is used to find out the broken links.

SEMrush

This tool is used to analyse organic visits.